I just heard danah boyd give a great talk about MySpace.  A few random notes:

  • Friendster lost its momentum by essentially battling with their users - deleting fake profiles, taking out features, etc
  • MySpace is successful for a number of reason: indy bands are there, they welcome teens, all their friends are there, personalization of profiles, conversations through profile comments, you can only find out about parties/what’s happening on the weekend through MySpace

I took about two pages of notes so this little blog post doesn’t really give the talk any justice. :)